In the Consulate Two group we are working for (surprise, surprise) the Danish consulate in Shanghai. As some of you might know, there are two separate groups working with the danish consulate as our client.
The consulate has been contacted by a European clothing brand and asked to carry out some market research about target groups, possible locations for future events as well as coming up with possible guerrilla marketing strategies and possible sponsorships.
This was where we came in. First we were asked to carry out the research, which included going to cafés and nightclubs, then make a report around our findings, and if that turned out good, make a version 2.0, which was then going to be taken to Beijing and presented to the client. We have been working really hard, and we’ve had some long nights, but we got really good feedback on the first report, and was thereby charged with making the second one, which would be presented to the client. This presentation took place yesterday, so as of now, we’re waiting impatiently for the feedback from the client.
The consulate is an extremely busy place, and the different information given to us seem to change many times every day. This makes it rather hard to know where to go, and what to do. However, the next step is to get the feedback, hopefully tomorrow, and if it turns out to be good, next step with the consulate is to create a contract specifying more thoroughly what our assignments for the next couple of weeks will be. As things look of now, this assignment is pretty much done, so we’re hoping that they have something new, maybe even bigger for us.
The group is functioning very well internally and we work well together.
Our hopes are, that we’ll get a clear, defined assignment from our client, so that we know exactly what we’re supposed to do for the weeks to come.
But so far we’re very proud and happy about our work and what we carried out. We’re just crossing our fingers that the client thinks the same way.
- Consulate Two
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